As someone who creates art content online, I decided it would be a good idea to create a professional logo I could use on social media. Having made my public online presence very supernatural theme (most of my socials fall under the name 'Ghostly Doodles'), it would be obvious that this is the direction I would head in when creating my logo design.

I wanted to make sure that I included both a ghost and something that would represent my love of art. I settled on a pen, aiming for a skull-and-crossbones look by intersecting the ghost and the pen. I sketched out different variants of how this could happen and how text could work alongside it.

From there, I went and recreated and refined my designs in Adobe Illustrator, creating each variant and arranging the text in the different ways I had planned. I made sure all the areas inside the ghosts that are black here are transparent so that, if I so choose, I can put them on any kind of background. In the end, I decided to go with the first ghost I made, because I liked how the overlap gave it any almost negative image effect.

I have made this logo my profile picture on Behance, however it also came in useful in another project I was working on at the same time. As part of a Business Development project for Graphic Design Year 2, I used my logo as part of an inner neck tag for t-shirts I was designing and making. The good thing about choosing on of my blank designs is that I could easily fit text from the website on it, making it far more high quality, as well as allowing me to change the name, as I chose to name my store 'Ghostly Designs', making it still recognisable to those who knew me on the internet, whilst also still separating it from my usual, more personal work that I made under the name 'Ghostly Doodles'.